Infographic: A Toast to Wine

Aug 8, 2013 by     No Comments    Posted under: Food & Drink
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This infographic was submitted to us by SpareFoot, who also provided a brief description:

SpareFoot, the best online marketplace for self-storage, serves up an infographic that presents an overview of wine offerings and consumption in the U.S. Gathered from some of the best influencers in the industry, this infographic should give wine connoisseurs a great look into America’s love of wine and how it has grown over time.”

This infographic begins with an interesting juxtaposition of photography and illustration. We usually advise against this in infographics, but I think the minimalist style of the illustration is working to an advantage here.

There’s a lot of great information here — surprising to see the big difference between male and female alcohol preferences! Data viz is used quite a bit, but it’d be fun to see it used for the percentages of table wines too!

The section breaks could be a bit more distinct, as it’s sometimes hard to gauge where the eye should go next. Also, the white background is a bit problematic, because it bleeds into the homepage and is tough to distinguish as a separate image. A border, off-white background, or textured background could offset this problem.

In all, I’d give this infographic an A-. It’s engaging, offers great information, and keeps text light. A different background could really help it stand out!



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