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Debenhams sent us this infographic, which reviews why Brits might consider getting married abroad and what they need to consider if they do decide to do it.
It includes a lot of great information and some helpful icons and illustrations, but I would like to see that ratio reversed a bit so that the visuals are taking on more of the work. Infographics should be able to be understood at a glance, but in this case viewers have to read to get most of the information.
Something that’s accomplished well here is the restriction of branding to the very end: while the infographic seems to match the aesthetic of the company brand, the copy doesn’t evangelize Debenhams until the footer, allowing viewers to absorb the information without feeling like they’re being sold on something.
In all I’d give this infographic a C because it has good information, but it’s still somewhat of a reading assignment.0