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Influencer Marketing & Social Media in Australia 2018

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This infographic displays ten of the key insights showcased in the first ever survey results, The State of Social Media & Influencer Marketing in Australia 2018 commissioned by influencer marketing specialist agency, The Exposure Co. The survey firstly looks at how Australians are using social media and what they think of business or branded social media accounts. In addition, they revealed what they do and don’t like about these accounts. Secondly, it dives into how Australians perceive digital influencers and how social media combined with influencers affect their purchase intentions and then purchase decisions. This is incredible information for all influencers, business people and marketers in Australia.

This infographic displays ten of the key insights showcased in the first ever survey results, The State of Social Media & Influencer Marketing in Australia 2018 commissioned by influencer marketing specialist agency, The Exposure Co. The survey firstly looks at how Australians are using social media and what they think of business or branded social media accounts. In addition, they revealed what they do and don’t like about these accounts. Secondly, it dives into how Australians perceive digital influencers and how social media combined with influencers affect their purchase intentions and then purchase decisions. This is incredible information for all influencers, business people and marketers in Australia.

Score from the experts at Killer Infographics

Visual Communication - 65%
Design - 65%
Content/Script - 60%
Usability - 70%

65%

Final Grade

This infographic presents some statistics about Australian response to influencer marketing and social media. The data-driven piece effectively uses data visualization to represent percentages; however, there are some missed opportunities for visual communication that might lessen the overall impact. The design maintains a consistent color palette and type treatment, which helps build an aesthetic for the piece. Shifts in visual style, as appearing in the pie charts, can be distracting, as they require viewers to adjust how they understand the information at hand. The copy is brief and concise — a helpful approach for this data-based piece. Typos and grammatical inconsistencies across the piece may lessen the overall credibility. The data and information presented here is helpful and informative, but it could benefit from some additional organization to help readers better navigate the content. Overall, there's some helpful information in this infographic, but it could benefit from a bit more consistency. We'd give this a D.

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