The best way to ensure you are buying a real Rolex is to shop with an authorised Rolex watch retailer. Having said that, most fake Rolex watches will have a tell sign but this won’t necessarily be the same for each watch. The days of easy-to-spot fakes are gone, but there are still certain pointers that will help indicate whether you are looking at a real Rolex watch or not. We at The Watch Gallery have highlighted some signs to look out for…
Visual Communication - 75%
Design - 80%
Content/Script - 80%
Usability - 75%
This interactive infographic highlights features of knockoff Rolex watches. The information it provides would be very useful for someone shopping around but concerned about whether they're getting the real deal; having the title of the infographic on the experience itself would definitely be helpful for sharing around the web, though. The idea of concealing the information using tool tips is a good one for a clean layout, but it would be improved if the illustrated Rolex actually displayed the false characteristics that the content unveils — for instance, an askew crown, or a bezel that rotates slightly in both directions when clicked. Because the illustrated Rolex looks standard, the viewer does have to read the information to understand what might be off about a counterfeit Rolex. So although the design is clean, it isn't strong in visual communication and the functionality isn't as robust as it could be to help the reader understand the information. In all we'd give this a C+.