How to choose the best tire for your vehicle? There’s quite a lot of information to digest when looking for the right type of tire for your sports vehicle, crossover or utility car. Aside from that, you also want to get the best deal out of your money so you need to consider all your options. You also need to think about what you really need on a daily basis, the type of car you want to drive and the conditions on which you will drive.
There are four categories on which different car tires belong. These categories are Summer Passenger, All-Season Passenger, Winter or Snow Passenger Tires, Track & Competition DOT Tire, Summer Light Track/SUV Tires, and All-Season Light Truck/SUV Tires.
Visual Communication - 20%
Design - 40%
Content/Script - 55%
Usability - 50%
This piece presents a list of different types of tires. The organization by category and season is very helpful, as it helps guide a reader if they know what they need their tires for. The background images (mostly) correspond with their respective category, though the photographs don't necessarily capture the differences between the tires themselves. The copy is short and sweet—an effective trait in infographics. However, the list doesn't identify what actually sets the tires apart (outside of their use). For a reader looking to learn about tires, they might not get the information they need. This piece has the foundation to be helpful for a reader, but it needs some work to capture the benefits of the infographic form. We'd give this an F.