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Consumer smartphone use and attitude to internet security

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A survey carried out by specialist insurer CoverBuilder has produced some interesting insight into how UK residents use their phones and their attitudes towards online security. A poll in November 2017 of a group of UK adults confirmed that we are now a nation of smartphone users, with 100% of respondents owning a mobile phone. Despite the fact that almost all respondents had no additional security software installed on their phone, over 50% would not feel comfortable spending over £100 in an online transaction on their phone. Over 90% would not choose to purchase from a site that looked unprofessional, showing that first impressions and a professional appearance are still important, even in a virtual world. This infographic was created for https://www.coverbuilder.co.uk.

A survey carried out by specialist insurer CoverBuilder has produced some interesting insight into how UK residents use their phones and their attitudes towards online security. A poll in November 2017 of a group of UK adults confirmed that we are now a nation of smartphone users, with 100% of respondents owning a mobile phone. Despite the fact that almost all respondents had no additional security software installed on their phone, over 50% would not feel comfortable spending over £100 in an online transaction on their phone. Over 90% would not choose to purchase from a site that looked unprofessional, showing that first impressions and a professional appearance are still important, even in a virtual world. This infographic was created for https://www.coverbuilder.co.uk.

Score from the experts at Killer Infographics

Visual Communication - 65%
Design - 70%
Content/Script - 80%
Usability - 70%

71%

Final Grade

This infographic submission shares the results of a survey on how users interact with their smartphones, primarily focusing on security and purchasing. While many survey-based infographics present the results with more of a narrative, this one simply lists the questions asked and the responses given. While this can work well, it would benefit from a simple introduction, explaining the survey. The design concept, while relevant, does fall a bit flat due to lack of visual interest. Consider adding icons to each question, perhaps ones that look like apps. The cell phone is a good easel, but the text needs more balance. Overall, we give this a C.

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