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Artificial Grass

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More people than ever are making the switch from natural to artificial grass, and when you look at the many advantages, it makes perfect sense. Here are the top benefits of artificial grass.

More people than ever are making the switch from natural to artificial grass, and when you look at the many advantages, it makes perfect sense. Here are the top benefits of artificial grass.

Score from the experts at Killer Infographics

Visual Communication - 70%
Design - 70%
Content/Script - 75%
Usability - 75%

73%

Final Grade

Discussing the benefits of artificial vs. natural grass, this infographic employs an outdoorsy color scheme and a few key visual indicators of lawns, like grass and a lawnmower. That said, most of the lawn visuals seem to refer to natural lawns (seeding and mowing the lawn, for example) so it would benefit the visual communication of the piece to display artificial grass instead. It's best to avoid placing a brand/product name at the forefront of your infographic unless it's living primarily on your site and is all about your brand — otherwise, the infographic should prove its value to your audience before looking like a hard sell (placing the logo discretely at the bottom is usually a better choice). The illustration style is also inconsistent — some illustrations are flat while others include shading, shine, etc. Lastly, it's great that the copy is succinct, but make sure to cite your sources! In all we'd give this a C.

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