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This infographic comes to us from Savings.com and displays the ins and outs of the coupon industry. Many people just think that coupons are a way to save money, but the fact is that coupons also make money for a variety of companies. The industry began in the 1980’s when Coca-Cola issued a coupon for one free bottle and has since become a multi-billion dollar enterprise, especially now that people can just print their coupons directly from the Internet or use coupon codes when shopping online.
Savings.com had the following to say about this infographic:
At Savings.com, we know all about coupons. And no doubt you, savvy consumer that you are, are pretty familiar with this savings strategy that is increasingly growing in popular. But did you know that coupons have been around for over one hundred years? That 50 million online coupons were redeemed last year?
Read on for more than you ever wanted to know about coupons–presented infographic-style!
Although this visual depiction of coupon stats deals with all types of coupons, my favorite piece of info is this: online coupon usage has increased by 360% over the past seven years.