An Epic 38-Step Guide to a Software Product Launch
We created this product launch guide using our 5-year old experience in launching software products. It contains everything you need to know about a product launch process during pre-launch, launch and post-launch phase. We’ve also included some marketing and advertising tips to increase the effectiveness of your launch. To read the full article, go to http://link.insta-suite.com/product-launch-info
Visual Communication - 50%
Design - 65%
Content/Script - 70%
Usability - 70%
This design goes through the phases and steps of a software launch. The first 24 steps are fully text-based, which leaves the viewer wanting to get through it quickly, skimming or skipping information. By the bottom of the Pre-Launch phase some great visuals are introduced; let's see that upfront too. In the Launch phase the icons could be a little larger; even at full size some of the details are hard to discern. Post-Launch goes right back to text-only. Keep visuals abundant, consistent, and helpful to have an engaging design. In all we'd give this a D, with the Launch section being more successful than the overall piece.