All About Ecofriendly Painting – A guide from Ecopainting Inc
Gone are the days when being ecofriendly was just a passing trend. With innovations in technology and manufacturing practices, businesses and customers alike have become more aware about their ecological footprint. Living ‘green’ has become the need of the hour.
At Ecopainting Inc (http://ecopainting.ca/), we make it a point to educate our customers about the importance of minimizing their carbon footprint and using low/zero VOC paints is one such initiative.
Through this infographic, we would like to inform the community about the dangers of traditional paint and why it is important to choose environmentally friendly paint for their homes/businesses.
Visual Communication - 55%
Design - 55%
Content/Script - 60%
Usability - 70%
This infographic discusses ecofriendly and toxic paints. It uses iconography as its main form of visual communication, and has a good balance of negative space. It also makes good use of brief copy to avoid overwhelming the viewer with too much text. However, at a glance the viewer wouldn't be able to tell that the topic of the infographic is paint: visually, the only clue is a paintbrush near the bottom of the design. And while some of the icon choices are intuitive (e.g. the red eye for "Eye Irritation"), others are a bit too obscure to be helpful (e.g. the bomb for "Headaches"). The organization of the information is also a bit hard to follow, although the use of negative space in the design does prevent the viewer from getting too lost. In all we'd give this a D.