7 Tips for Writing a Killer Press Release
No matter how great your brand, event, or service is, if your press release is poorly written, nobody would love to give you a call. Remember that the main goal is to communicate effectively. Does it convey the message? What makes it interesting? Can people benefit from it? If you do it right, your press release can be your company’s gold nugget. To help you craft a compelling press release, here are some tips:
1. Make it concise. Get to the point.
2. Write from an interesting angle.
3. Your headline is everything—it should be catchy.
4. Know your intention and goal.
5. List real contacts.
6. Before writing, consider the style.
7. Don’t forget, it’s a long game.
Visual Communication - 50%
Design - 45%
Content/Script - 55%
Usability - 60%
This infographic provides some tips to writing an effective press release. The list structure keeps the content organized, and the use of an icon or illustration for each point is a consistent practice. However, the changing illustration styles are a bit distracting, and while the images connect to press releases, they don't illuminate or add to the content at hand. On that note, the content follows an interesting structure through using quotes, and while the person is identified in the introduction, the lack of a full name diminishes this person's credibility. The list headlines are short and sweet, which is a helpful and easy-to-read practice. At times, the explanatory content doesn't clearly connect to the header—a reader might have some questions there, especially since those explanations might not make sense for writers new to the press release genre. Overall, there's the structure for a helpful infographic here. It needs a bit more clarity to achieve its full impact, so we'd give this an F.